Neon in the attic!

The nice thing about buying an old, neglected building is that if you are lucky, hidden treasures come with it. In the case of 7400 Pershing we had double good luck! A long time ago, somehow, someway, someone managed to put two identical neon signs in the attic. How they got them through the small attic opening is lost to history.


Except for needing new transformers and a bit of cleaning, these delicate, typographic marvels were in pristine shape. KLI’s Jill found Mark at Antique Architectural Decor to do the restoration work. In a couple of weeks we got them back and they look great! Mark was thrilled to get to work on these signs and was able to tell us a bit about the manufacturer. They were made by  Kern Sign Co., which is no longer in business, but he tells us that they were an extremely good neon maker during the 1930’s through the 1950’s. Apparently our signs are at least 60 years old and judging from the gorgeous script lettering, that makes sense! What we don’t know is what Pershing Square was or means…to date, this remains a mystery. With a bit more luck, perhaps a visitor or passerby will show up one day and fill us in. The signs each measure four feet by two and a half feet and turn on via a pull chain. Now all we need to do is repair the one that we broke within in a few hours of having them back (seriously, that happened!) and find a place to hang them in the new building!


Have a great weekend! We’ll write more soon….


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  1. 9 July 2012, 11:52 pm Matthew Porter

    Now that is a nice neon sign. So maybe Pershing Place was a restaurant? An apartment building? Can you look in a city registry of places in the 50s and see if one shows up? Hmmm. Let the mystery reveal itself. Remarkable that they were not busted up.

  2. 10 July 2012, 12:05 am Matthew Porter

    PS… I have to come to St Louis is week or so on an assignment. Not sure where this assignment lives. But I want to come in one day early to see you and have supper. Can we?

    • 10 July 2012, 10:21 pm Kuhlmann Leavitt, Inc.

      We need to spend some time at City Hall combing through their records…maybe when you come to town you can sleuth that! And yes, supper would be lovely!