B&T Pizza

Project Information

The founder of Bridge & Tunnel Pizza, a native New Yorker who aspired to open a NYC-style pizza-by-the-slice restaurant in the Midwest, hired KLI to develop the total image. Since the B&T name pays tribute to the connectors uniting New York’s five boroughs we looked to the NYC public transit infrastructure for inspiration. Bold lines, common materials, bright brights and contrasting neutrals came together to create a contemporary, urban brand that is an homage to NY slice shops. The overall effort included identity, print collateral, packaging, website, delivery vehicles graphics, interior design and interior and exterior signage.

RECOGNITION: American Institute of Graphic Arts (AIGA), St. Louis Chapter: Best of Show, American Institute of Architects, St. Louis Chapter: Merit Award for Interiors, Event Design Award: Best Retail Environment , Society of Environmental Graphic Design (SEGD)