Project Information

Taking cues from the ingenuity of nature amidst an inspirational trip to Death Valley, CA in 2016, J+J Flooring Group introduced Stellar — their newest collection that evoked the colors, patterns and forms of earth and sky, shaped by weather and light. KLI, in collaboration with the client team, exemplified the Stellar concept throughout the vast canvas of the showroom interiors — including messaging and graphics, as well as pre-show blasts and trade advertising. Influenced by Stellar pattern names such as Time Lapse, Terra Firma, and Milky Way, descriptive large format photographs spanned the perimeter walls and the feature wall of the showroom space. The stark white frames featured carpet samples among the dramatic expanses of imagery, alluding to the campaign’s infinite pursuit of beauty.