Odebrecht, an international engineering and construction company approached Kuhlmann Leavitt, Inc. with a challenge—create a brochure that celebrates their rich Brazilian history and heritage while also showcasing their biggest accomplishments worldwide. Using Odebrecht’s unique corporate culture that celebrates individual entrepreneurialism as inspiration, the solution was a beautifully printed piece utilizing full-bleed photography and uniquely sized flysheets, different colored paper and textures to tell their engaging story. The typography is bold, yet inviting while beautifully shot full-bleed images of their projects makes the reader stop and pause. KLI’s choice of paper stock was inspired by Odebrecht’s corporate color, but also spoke to the craft and the colors we find inspiring in their industry.
RECOGNITION: MarCom Award, American Institute of Graphic Arts (AIGA), St. Louis Chapter