International Builders Show

Project Information

Formica Group wanted to return to the NAHB International Builder’s show from a two-year hiatus with a thoughtful, simple and at the same time, intriguing space. The booth needed to effectively market Formica’s diverse surfacing product lines and highlight their large-format 180FX all within a 20’ x 30’ space; much smaller than in previous years. Upon discovering the maximum height allowance for the booth, Kuhlmann-Leavitt designed a vertically oriented messaging system on lightweight, reusable, printed mesh and fabric and repurposed found objects as lights to add a touch of rugged glamour and an element of surprise to the booth.

RECOGNITION: Communication Arts Annual Design Exhibition Award, American Institute of Graphic Arts (AIGA), Event Design Gold Award, Exhibitor Magazine’s Annual Exhibit Design Award