International Builders Show

Project Information

The Formica Group sales staff needed their tradestand to function as both a product show room and selling tool for the builders, dealers and distributors in the residential market attending the NAHB International Builder’s Show. KLI designed product counters to float horizontally on glossy white cubes or to be turned on end to create an altered environment for attendees to transverse while viewing new product. Messaging was applied to product surfaces and on 35’ banners in small and large scale; product imagery appeared on the custom drum lights and some vertical counters.