Project Information

In 2014 J+J Flooring Group debuted their latest commercial carpet, the British inspired Bespoke Collection, a tribute to the artistry and craft of British tailoring and their tradition of making modular and broadloom carpets for today’s best-dressed floors. KLI, in collaboration with the client team, crafted the launch concept “London Calling” and developed a comprehensive design and messaging program to accompany it: showroom interiors, messaging and graphics; launch Look Book; contest strategy, giveaways and associated graphics; trade advertising; pre and post show blasts.