The Full Spectrum

Project Information

NewPage, the leading producer of printing and specialty papers in North America, asked Kuhlmann Leavitt to help them communicate and capture all things sustainable at NewPage Corporation. In answering this request, KLI developed The Full Spectrum campaign. The theme avoids green clichés and instead relies on a full spectrum of colors to communicate their rich message of responsible land stewardship, renewable products, robust research and development and global citizenry. The paper origami imagery is the vehicle for the color and the visual candy to captivate the reader’s attention. Photography by Terry Heffernan.