Washington University in St. Louis recently renovated unused, below grade square footage to serve as the new, consolidated home for a writing center. The center will be utilized by students seeking writing assistance. The underground space needed signage and wayfinding that was both code compliant and helped students find their way unaccompanied. Additionally, the client directive was to create engaging, but not overpowering graphics to give the environment a distinct look and feel. Our solution married simple materials and a simple color-way with approachable, supergraphics comprised of hand drawn and refined graphic elements.
Washington University Writing Center