IFS Concepts wanted to develop a franchise concept for a fast-casual Italian eatery and hired KLI to create and execute the name, brand and retail experience.
Tastings of the company’s signature side item, the arancini or “cini”, were the inspiration for the name, tagline, logo and other brand elements. Furniture, custom wallcovering and feature lighting were all inspired by the tasty cini treat. Our work also included signage, packaging, uniforms and a website.
