100 years is a milestone that most companies never reach and Formica Group wanted to celebrate this achievement with the unveiling of their anniversary collection.
KLI's solution was to create a super-sized “F-Chip” sample chain—their hallmark sampling device—which surrounded a giant, custom snow globe. The snow globe was activated hourly—music would sound and snow would fall. Twice a day, cupcakes were served to conference attendees. KLI developed the design of the booth in its entirety as well as all brand messaging, giveaways, print collateral and attendee communication.