Then, Now, Next Book

Project Information

The Formica Group brought back two classic patterns to their laminate collection: Boomerang, formerly called Skylark, and Virrvarr, and they looked to Kuhlmann Leavitt to develop a launch campaign, featuring a nation-wide design contest with a winner’s party in New York City. KLI designed an intimate 4” x 5” keepsake call for entries book titled Then, Now & Next as an invitation for designers to create the next classic Formica pattern. KLI then coordinated the judging in New York City and the winner’s party a few months following at the MoMa in New York.

RECOGNITION: Step Inside Design 100, American Institute of Graphic Arts (AIGA), St. Louis Chapter