The founder of Bridge & Tunnel Pizza, a native New Yorker who aspired to open a NYC-style pizza-by-the-slice restaurant in the Midwest, hired KLI to develop the total image.
Since the B&T name pays tribute to the connectors uniting New York’s five boroughs we looked to the NYC public transit for inspiration. Bold lines, common materials, bright brights and contrasting neutrals came together to create a contemporary, urban brand that is an homage to NY slice shops.
