J+J Flooring Group wanted to debut their British inspired Bespoke Carpet Collection at NeoCon and KLI answered the call.
KLI, in collaboration with the client team, crafted the launch concept “London Calling” and developed a comprehensive design and messaging program to accompany it: showroom interiors, messaging and graphics; launch Look Book; contest strategy, giveaways and associated graphics; trade advertising; pre and post show communications.
