The owners of this tart-based frozen yogurt shop had their concept and business plan but needed a name, brand and store design for their first location. KLI dove in!
Inspired by the owners' affinity for West coast style, Chill was born. The name, logo, business papers, apparel and packaging express the overt brand elements. The retail experience delivers on the more covert aspects of being chill...subtle curves of the contemporary yogurt wall, swoopy stools and playful light fixtures that look as if they just spilled out of a yogurt dispenser are paired with the traditional bones of the space like crown molding and tailored bench seating. The soft blue ceiling and shades of white throughout also add to the decidedly beachy vibe.